Brand Narrative & Storytelling
Strategic narrative development that defines what your organization says, how it says it, and why it matters, so every audience hears one clear, consistent story.
Who it’s for
Founders and CEOs who know their company has a strong story but struggle to articulate it consistently across channels and audiences
Organizations going through change, whether M&A, restructuring, leadership transitions, or market entry, where the old narrative no longer fits
Companies where messaging has become fragmented across teams, channels, and stakeholders
VC firms and portfolio companies that need a clear brand story for LPs, founders, media, and talent
Leaders preparing to launch a thought leadership platform or editorial strategy and need the strategic foundation first
Expected outcomes
A master narrative that connects who you are, what you do, why it matters, and how you are different
A messaging framework your team can use across website, investor materials, media, social, internal communications, and recruitment
Thought leadership positioning: the ideas you should own and a plan to build credibility around them
Channel-specific storytelling guidance so every touchpoint carries the same story in the right format
Editorial guidelines including tone of voice, language principles, and quality standards
A documented narrative strategy that outlives the engagement and serves as a reference for future decisions
What our work together could look like
Engagements are offered virtually or in person. Berlin-based; travel available upon request.
Narrative Audit & Positioning: I review everything you currently say, across your website, pitch materials, social media, press coverage, and internal communications, and identify what is working, what is contradicting itself, and what is missing.
Narrative Development: Together we build your master narrative and messaging framework: your core story, key messages by audience, thought leadership themes, and language guidelines. I work directly with founders and leadership to make sure the narrative is grounded in how you actually think and speak.
Channel Strategy & Editorial Direction: I define how the narrative translates across channels, from LinkedIn and media to investor updates and internal communications. This includes editorial strategy, content formats, and a prioritized plan your team can execute against.
Ongoing Narrative Advisory: For organizations that need a strategic partner over time, I offer retainer-based advisory to maintain narrative coherence as the business evolves
Common focus areas
Investor narrative is where most founders need help first. But the communications challenges don't stop once the deck is ready.
Brand narrative and positioning for companies entering new markets, raising capital, or going through transformation
Thought leadership strategy: identifying themes, building editorial pipelines, and shaping ideas into high-impact content
Messaging frameworks for organizations with multiple audiences
Narrative alignment after M&A, restructuring, or leadership change
Founder and CEO storytelling: the personal narrative that supports the company story
LinkedIn and professional positioning for individuals and leadership teams
Editorial governance: tone of voice, quality standards, and narrative discipline across team
Methodology
Every engagement follows a structured, flexible process adapted to where you are and what you need.
Understand: Discovery on your organization, your audiences, your current story, and where it breaks down. Includes stakeholder conversations, a review of existing materials, and alignment on goals.
Define: Build the narrative architecture: your master story, messaging framework, audience-specific language, and thought leadership themes.
Translate: Turn the narrative into channel-ready outputs, whether website copy, investor materials, editorial strategy, LinkedIn positioning, or internal communications guidelines.
Sustain: Equip your team with the tools and guidelines to maintain narrative coherence over time. Optional ongoing advisory for key moments and evolving needs.