Engaging LPs, building community & establishing thought leadership.
BOOSTMENA for BECO Capital
The Challenge
The VC asset class was relatively new in the Middle East in 2016 and BECO Capital, an early investor in Careem & PropertyFinder amongst others wanted to position themselves as the leading VC in the region and appeal to hesitant LPs.
The Core Insight
The region’s investors were comfortable taking risks where they understood them; in traditional asset classes like real estate, retail and hospitality, but they were in the dark when it came to understanding tech and VC investment opportunities and returns.
Our Approach
Host an invite-only event in partnership with Pictet, a century-old wealth management firm, for potential LPs that would bring together VC & tech success stories and place BECO in an educator and thought leader position at the cultural frontlines of the conversation.
The Outcome
A repeatable event that took place 4 years consecutively that placed BECO Capital and its partners at the center of the conversation when it came to VC investments in the region.
As a consequence of its success, the event also placed BECO at the top choice VC partner for the region’s top founders.
BECO became synonymous with VC in the MENA region, and a true thought leader, with wide media coverage across the MENA region, in part due to the big names we were able to attract to speak at the event.
Methodology
Desktop research
Stakeholder interviews
Cultural context mapping
Investor segmentation
Narrative development workshops
Channels
In-person event
Thought leadership platform
Investor communications
LinkedIn amplification
Media engagement
