Reaching influential and niche audiences by giving them a voice & meeting them where they are.
Le Biologiste Augmenté for Medicus AI
The Challenge
When it came to signing diagnostic labs as customers in France, Medicus AI recognized that biologists were key influencers and decision-makers, but also bottlenecks, as they were hard to reach, engage, and convince.
The Core Insight
Biologists were a close-knit group, in a known entity industry that was on the tail end of consolidating, but with few opportunities to connect or be recognized or celebrated.
Our Approach
Elevate biologists to thought leaders by offering them a leading role in a Roche Diagnostics-sponsored report and in-person Medicus AI hosted event in Paris that would highlight their knowledge and insights, and give them the spotlight.
The Outcome
Industry-respected report, produced two years in a row, to reflect Medicus AI’s leadership position in the industry.
Built strong and lasting relationships with biologists in person, and cemented working partnership with Roche Diagnostics.
Served as a lead generator for digital marketing, increasing inbounds from diagnostic labs in the two years that the report was produced.
Methodology
Stakeholder interviews
Expert panels
Industry trend analysis
Desktop research
Co-creation sessions with biologists
Channels
Roche Diagnostics-sponsored report
In-person event in Paris
LinkedIn
Direct outreach to diagnostic labs
Strategic partnerships
