Cementing market leadership with strategic M&A communications.
Leading global communications for Sidekick Health’s first acquisition
The Context
The Challenge
Sidekick Health was preparing to announce its first acquisition, a high-potential but financially distressed German (prescription digital therapeutics) DTx company, in a complex and skeptical market environment. The challenge was to craft a strategic narrative that would build trust, establish Sidekick’s positioning, and lay the groundwork for future growth.
The Core Insight
In a moment of uncertainty for prescription DTx, stakeholders weren’t just looking for good news, they were looking for signals of continuity, confidence, and a credible vision for the future.
Our Approach
We developed tailored, multi-market messaging amplified by credible voices and strategic timing around HLTH, the health industry's leading annual global event, to drive clarity, momentum, and stakeholder alignment.
The Outcome
Secured earned media coverage in all target markets.
Saturated LinkedIn and health media with consistent, localized storytelling.
Positioned Sidekick as a credible acquirer during a volatile industry moment.
Created a repeatable model used for Sidekick’s second acquisition 9 months later.
Reinforced investor trust and opened doors for future partnerships and coverage
Methodology
Desktop research
Stakeholder interviews
Local media landscape analysis
Narrative mapping
Channels
LinkedIn
Strategic media engagement
HLTH announcement stage
Investor alignment
Podcast appearances
Dr. Tryggvi Thorgeirsson, Cofounder & CEO, Sidekick Health announcing the company’s first acquisition on stage at HLTH 2023 in Las Vegas
