The CEO Signal Workshop

If you’re a CEO or founder, your words carry weight. This is especially true in moments of growth, change, or uncertainty. But communication isn’t just about what you say; it’s about how people hear you. The CEO Signal Workshop helps you bridge the gap between intention and impact.

Whether you're stepping into the spotlight, navigating investor relationships, or aligning a growing team, this strategic engagement gives you the tools to lead with clarity, consistency, and control.

Built on the proprietary CEO Signal framework, the workshop helps you uncover your core communication style and translate it into a strategy that fits how you naturally lead.

Who it’s for

This workshop is designed for startup founders, tech CEOs, general partners, and growth-stage leaders who understand the power of communication but want to wield it more intentionally. Whether you're fundraising, hiring, scaling, or stepping into more public visibility, the CEO Signal Workshop helps you show up with clarity and consistency—internally, externally, and everywhere in between.

Expected outcomes

  • A clear CEO Signal profile: Core Style, Aspirational Style, Stress Mode, Internal Influence

  • A personalized breakdown of your communication strengths and weaknesses

  • A mapped-out visibility strategy aligned to your leadership goals and growth stage

  • Insights into how your style is perceived by different stakeholders (team, investors, media, board)

  • Tactics for adjusting your tone, channel, and presence based on the moment and audience

  • A messaging anchor you can use for public speaking, media, and internal alignment

  • A leadership visibility map identifying your highest-impact platforms and narratives

  • Strategies for communicating more effectively under pressure and during change

  • Communication tools you can share with your team, comms lead, or agency for consistency and alignment

Why it works

Unlike generic leadership coaching or off-the-shelf comms strategy, this workshop is designed around who you actually are. It’s not about becoming a different kind of communicator, it’s about refining your leadership voice so it works harder for you. You’ll leave with tools that feel authentic, actionable, and sustainable.

What the workshop includes

The CEO Signal Workshop can be delivered in person or virtually.

In-person sessions are typically conducted over one full day and are ideal for deeper, uninterrupted work, while virtual sessions are split into two half-day sessions to accommodate busy executive schedules.

All sessions are customized to your goals and context. An agenda could look something like this

Session 1: Discovery & Signal Mapping

  • CEO Signal diagnostic + discussion

  • Mapping your communication profile (Core, Aspirational, Stress, Internal)

  • Patterns, blind spots, and opportunities

Session 2: Strategy & Alignment

  • Stakeholder map and comms friction points

  • Visibility strategy and messaging alignment

  • Quick wins, longer-term shifts, and practical next steps

Methodology

The workshop blends structured diagnostic tools, applied communications strategy, and high-trust conversation. It’s designed to feel both reflective and practical, with space to explore what’s working, what’s not, and what needs to shift. We draw from:

  • The proprietary CEO Signal framework and diagnostic tool

  • Influences from Hogan, MBTI, Enneagram, Erin Meyer’s Culture Map, and extensive leadership research

  • Real-world examples from public figures and past clients

  • Guided exercises that lead to tangible output, not just insight

Ready to dive deeper?

The CEO Signal Workshop can be delivered in person or virtually. In-person sessions are typically conducted over one full day and are ideal for deeper, uninterrupted work, while virtual sessions are split into two half-day sessions to accommodate busy executive schedules. All sessions are customized to your goals and context.

But first, let’s start with a quick exploratory call. We’ll talk about your goals, challenges, and whether The CEO Signal approach is right for you.

I offer flexible engagement options, whether you're looking for ongoing support or help with a specific project.

I welcome both in-person and virtual meeting requests to get to know each other and explore how I can help you.

Fill out the form or send me an email at serene.touma@gmail.com to discuss how we can work together.

Talk soon!